Bruno Raguet
Managing Partner
20 years in B2B companies (Brossette, DSC – Saint-Gobain): customer marketing, business development and sales leadership. For the past 8 years, trainer and facilitator: peer coaching, collective intelligence, DISC.
From strategy to action, from action to results, from results to lasting transformation
Your strategy deserves better than intentions.
We put your organisation in motion on your strategic priorities, and make sure it lasts. Based near Paris, we work with mid-sized and large companies in France and abroad.
They trust us
Our approach
Three stages, one goal: results you can see in the field
This is not our programme, it is yours: built with your teams, tailored to your situation, within the framework set by your leadership.
01 Think
the direction and the path
Clarify the strategic goal, what success will look like, and the path to get there.
02 Engage
your teams in action
Put into practice the behaviours that drive success, with the skills development it takes.
03 Succeed
over time
Implement the processes, run them and keep new practices alive.
Our method
Measure → Train → Strengthen → Embed
- 01
Measure
Assess real behaviour: recorded role-plays, AI analysis, competency profile. We measure what people do, not what they think they do.
- 02
Train
100% real-life cases: targeted input, role-plays, peer and coach feedback.
- 03
Strengthen
Ongoing impact training: one or two skills per session, field feedback, short practice drills, one committed action.
- 04
Embed
Built into management rituals and the CRM: behavioural dashboard, monthly reviews, debrief.
What we do in practice
Proven programmes, tailored to you
Leadership team facilitation
Turn a leadership team into genuine collective intelligence, without cosmetic team-building.
B2B sales bootcamp
Turn order-takers into autonomous business developers.
Brigade Coaching®
An immersive kitchen experience to live and practise teamwork, in service of better management.
Sales campaign
Make practice the fuel of a sales campaign, not a one-off training event.
Change fresco
Align vision, culture and practices to engage the whole organisation in its transformation.
Squad'Manager
From doing to getting things done: align and equip the entire management community.
Programmes are delivered in French and English, on site or remotely.
Measure practice, not attendance
Participants record a role-play or a real meeting. AI assesses behavioural and technical skills, active listening and communication style. The consultant validates, and everyone leaves with a personal report and recommendations they can apply straight away.
The team
Partners who have delivered the targets they now help you reach
Olivier Huret
Managing Partner
18 years in business, across large groups (Mars, BNP Paribas Cardif, Dimension Data) and start-ups: sales leadership and key accounts. For the past 13 years, consulting on sales team performance.
François Pinot
Managing Partner
18 years in operational roles, including 8 as Managing Director (Eléphant Bleu, Fein), then Mercuri International and the founding of Wider Consulting: strategy, governance and sales organisation.
Qualiopi-certified training provider (France). Bruno Raguet is our disability contact for training accessibility.
Let's talk about your challenges
30 minutes to understand your context and see how we can help.
66, rue d'Aguesseau, 92100 Boulogne-Billancourt · 06 12 90 45 66